Sakthivel Pannerselvam

About Me

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About Me

Expert Zero Rupee Marketing & Guerrilla Marketing in my business for Business Solution.

Sakthivel Pannerselvam,  the Founder and Chief Surprise Ninja of ‘’, the pioneers in Surprise planning, also the Chief Happiness Officer at HappyO, a brand created to celebrate birthday parties at home. I am the Chief Marketing Officer of Drums Circle, a company
run by my son, Sharaan. I have done successful Guerrilla Marketing experiments with brands like Red Bus, Thalapakati, Viveks India, BPCL & so on.
Curating unique experiences is my vision and spreading happiness is my mission. Got featured in many prominent magazines and dailies including Outlook Magazine, BBC, The Hindu, Times of India & so on.
The story of Surprise Planning got featured in many TV Channels including Vijay TV, Sun TV, News 7, Thanthi TV, News 18 & so on.
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Award Winner

Don’t Spend Money on Marketing

My Skills

What are my strongest sides and skills?

53 Case Success

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850 Happy Clients

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45 Winning Awards

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99 Projects Completed

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My Career Journey is a unique surprise planning company. It had varies categories of suprising and serving people for 10+ years. Started in November 14 2009. It aims to give a package of surprises to customers and it offers customize surprises as well.


Happy0, as the name itself says it is a brand to make people happy. It has a bunch of decoratives which can be bought online. Once u ordered you will get all the decoratives for any occasions. With happy0, happiness is guaranteed for your loves ones and you can make their special even special.

Marketing Mafia

 An unique Marketing Agency in which idea matters. It has different segments for the clients to serve with
– Guerrilla Marketing
– Content Creation
– BOT Model
– Sales Funnel
– Consulting.

ZRM Gamefied Course

Zero Rupee Marketing is a online marketing course which aims to organise the business structure of entrepreneurs. It is a 7 days gamefied course just at ₹717, in which the participants learns how to spend less on Marketing for their business.

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What The Special

Best Digital Marketing Expert

Market Analysis
Zero Rupee Marketing
Guerrilla Marketer